Cb44 Privacy Policy — How We Protect the Personal Data of Malaysian Users

CB44 is an online betting platform that operates and provides services to users in Malaysia. As a data controller under PDPA 2010, CB44 takes full responsibility for how users' personal data is collected, processed, stored, and protected.

This Privacy Policy applies to all personal data collected through:

• Cb44's official website at cb44.life
• Account registration and verification process (KYC)
• Financial transactions including deposits via Touch 'n Go eWallet, DuitNow, GrabPay, Boost, ShopeePay, FPX (Maybank2u, CIMB Clicks)
• In-platform gaming and betting activity
• Communications with the CB44 support team
• Participation in promotions and bonus programmes
• Usage data automatically generated through cookies and similar tracking technologies

This policy does not cover third-party websites that may be linked from the cb44 platform. cb44 is not responsible for the privacy practices of those sites.

CB44 collects various types of information from users depending on how they interact with the platform. The table below describes the main categories of data collected:

Cb44 uses users' personal data only for lawful, necessary purposes directly related to the operation of the platform. The purposes are as follows:

1. Account management — registering, verifying, and maintaining cb44 user accounts.
2. Transaction processing — processing deposits via Touch 'n Go eWallet, DuitNow, GrabPay, Boost, ShopeePay, FPX; and withdrawals to users' accounts.
3. Identity verification (KYC) — complying with regulatory requirements and preventing fraud.
4. Anti-money laundering (AML) — to identify and report suspicious financial activity as required under Malaysian law.
5. Platform security — detecting and preventing unauthorised access, fraud, and account misuse.
6. Customer support — handles enquiries, complaints, and support requests from users.
7. Promotional communications — sending information about bonuses, promotions, and platform updates (with user consent only).
8. User experience improvements — analysing usage patterns to enhance the interface and features of the CB44 platform.
9. Responsible gambling — monitoring betting patterns to identify users who may need assistance or support.
10. Legal compliance — to meet the reporting and compliance obligations prescribed by Malaysian law.

Cb44 never sells or rents users' personal data to any party for marketing or any other purposes. Data sharing occurs only in the following limited situations:

• Payment service providers — data required to process financial transactions is shared with providers such as Touch 'n Go eWallet, DuitNow, GrabPay, Boost, ShopeePay, and banks involved in FPX processing. These providers are bound by strict data protection agreements.
• Game service providers — the minimum information required for technical purposes may be shared with cb44's slots, Live Casino, and e-sports software providers.
• Law enforcement agencies — CB44 will disclose data when required to do so by a court order, warrant, or lawful request from Malaysian authorities.
• Regulatory authority — data required for sports betting and financial regulatory compliance is shared with the relevant authorities as mandated by law.
• Technical service providers — security analysts, hosting providers, and analytics platforms that support CB44's operations — all bound by strict confidentiality agreements.

CB44 retains users' personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by Malaysian law.

• Active account data — retained for as long as the account remains active and for a prescribed period following account closure for legal compliance purposes.
• Financial transaction records — retained for a minimum of 7 years in accordance with Malaysia's financial and tax regulatory requirements.
• KYC records and identity verification — retained for the period required by the relevant authorities, typically 5–7 years.
• Customer support communication logs — retained for 2 years for reference and dispute resolution purposes.
• Gaming and betting data — retained for the duration of the active account and 3 years after closure for audit and responsible gaming purposes.
• Technical data and access logs — retained between 90 days and 12 months depending on the type of data.

Once the retention period expires, CB44 will securely delete or anonymise the data so that it can no longer be linked to any individual user.

CB44 continually invests in the latest security measures to protect users' personal data against unauthorised access, loss, alteration, or unlawful disclosure.

Key security measures implemented by CB44 include:

• 256-bit SSL Encryption for all data transmitted between the user's browser and CB44's servers.
• Data encryption at rest — sensitive data stored in cb44's databases is encrypted using the latest industry standards.
• Role-based access control (RBAC) — CB44 staff may only access data that is necessary for their specific role.
• Two-factor authentication (2FA) — available as an additional layer of protection for all CB44 user accounts.
• 24/7 security monitoring — cb44's security team continuously monitors systems to detect and respond to threats.
• Penetration testing — CB44 conducts regular security testing by third-party experts to identify and address vulnerabilities.
• Secure data backups — data is backed up regularly and stored in secure locations to ensure recovery in the event of a system failure.

As a CB44 user in Malaysia, you have certain rights over your personal data under the Personal Data Protection Act (PDPA) 2010. CB44 is committed to respecting and facilitating the exercise of these rights.

The cb44 platform is intended for individuals aged 18 and above. cb44 does not knowingly collect or process personal data of anyone under 18 years of age.

If you are a parent or guardian who believes your underage child has registered on the CB44 platform, please contact us immediately at support@cb44.life with relevant supporting evidence. CB44 will respond promptly to resolve the matter.

CB44 uses cookies and similar tracking technologies to enhance the user experience, maintain session security, and analyse how the platform is used. Cookies are small text files stored on your device when you visit the CB44 website.

CB44 uses four main categories of cookies:

If you have any questions, concerns, or requests regarding CB44's Privacy Policy or how your personal data is handled, our team is here to help.

• Privacy Email: privacy@cb44.life — for enquiries relating to the privacy policy and user rights requests
• General Support Email: support@cb44.life — for general enquiries and account support
• Live Chat: Available 24/7 within the cb44 platform — the fastest way to get immediate assistance
• Response time: CB44 will acknowledge all privacy enquiries within 48 hours and provide a full response within 14 business days